Product designer, lover of good design in which users have good feelings and wonderful experiences.

Since I was a little girl, my life has been always directed by art, design and creativity. Before I could even talk, I was playing music, dancing and I also took painting courses which built a real path to my studies and my future.

Five years ago I began in the Marketing department at Quobis, working as a graphic designer, web designer and building webs in html/css and WordPress. After a year I had the opportunity to do some designs in Quobis product interface. Being the only company designer, it was a challenge, and it still is, to achieve the recognition of the added value that design rol puts in a product creation. In addition I spent two years between Marketing and product design, ending in a 90% of UX and UI design.

After those two years my role has been focused on product design, which it has involved taking into account the adaptable value of the product and designing features that can be used for a huge range of sectors with more or less knowledge in communication technology. I have been a key part in Quobis’s Unified Communication product that is formed by two products, a management and a communication platform, which are delivered through browser and native. As the only designer I have relied on the Design System (which I created and I’m still improving) and in cross-functional work, which allows me to get different points of views, feedback and concerns from stakeholders (developers, users, product managers, marketing…). During these period I also participated in consultant projects that mean facing clients, defining requirements, researching, wireframing, prototyping or building a custom Design system for them.

At the beginning of 2021 my career has gone a step further being promoted to Product Owner of the Front-end (Web, iOS and Android), which complements my role as Product Design. I have also started to collaborate with the new Middle Product designer, leading the product definition and managing the product design improvements. In addition as Product Owner I’m the communication bridge between business and product development, being a key part in the definition and providing assistance in the product development. Thanks to the cross functional cooperation, I work on the task/user stories and I prioritize to add value to the product and to reach clients expectations in a flexible and iterative environment.

I can be part of the complete designing process from the kick off to define requirements, when we work on consultant projects, to achieve the best feature first approach or an improvement, using my ux knowledge, my technical experience or my UI skills basing on a business requirement. I said approach, because nothing is grave in stone, I believe that time progresses trends and usage, I can’t look for the irrefutable perfect solution. In addition I should deliver a suitable solution.

The 5 years of experience at Quobis, and my inquisitiveness, give me the ability to empower my work and to strengthen the product, where knowledge or skills became the tool to achieve it. I adapt my skills to project requirements, therefore I have fluency in a number of design tools (sketch, Figma, Abstract, Invision, Adobe Suite including production softwares like After effects, Origami… ), knowledge in ux research (benchmark, personas, interviews, surveys, techniques to define product… ) and basic programing skills (HTML, CSS, JS, WordPress…). I like challenges and new knowledge, but I have to reckon I can’t deny my visual background and I’m cozy and agile in defining features around the interface.